William Swartzbaugh has been developing, designing, and implementing successful advertising/marketing campaigns for both small local businesses, and large regional corporations, in Southern California for over 20 years. William has experience with a variety of advertising/marketing platforms; Broadcast (radio), Cable (television), Digital (email/texting/website), Event (concert/festival/sports), Print (direct mail/magazine/newspaper/outdoor), and Promotional (on-air/on-site). He has employed branding campaigns which have created highly retentave top of mind awareness and call to action campaigns that have generated a highly profitable return on investment. William has achieved success as an advertising/marketing consultant with many national, regional, and local companies such as Clear Channel Radio, Comcast Cable Television, Oraclegraphix Direct Mail, and nine others.
William has written/storyboarded, voiced, and co-produced, hundreds of sixty, and thirty, second commercial spots for companies including Antelope Valley Plumbing, California Collision Center, Valleywide Dental, Dr. Ivan Thomas, Roundtable Pizza, and Roto Rooter.“Advertising and marketing…done right…gets results”. It must focus on the benefits of the product or service, not its features. Advertising and marketing must be receiver, not sender, centered.